![]() ![]() They're the makers, the buyers and the players. If cultural stereotypes are anything to go by, video games are for males. If the selection at the average retailer is anything to go by, girls don't play video games. ![]() Most "girls' sections," if they exist, are lined with fitness titles and Ubisoft's simplified career simulation series, Imagine, which lets players pretend they're doctors, teachers, gymnasts and babysitters.Īs for the boys section - there isn't one. Unlike in the toy aisles, she won't find an expansive selection of video games for boys and an equally expansive selection for girls. ![]() Why do companies have to make boys and girls think that they can only like certain things? Palm open, she hits her right hand on the top of one of the boxes to emphasize her point.Ī few aisles over, in the video game section, there is a similar marketing story that Maida has yet to learn. Boys and girls can both like pink, she says. ![]() Occasionally jumbling her words while giving her impassioned speech, she questions why boys and girls need separate toy aisles and why some toys are designated for one gender and not the other. She points her index finger and shakes her hand at the pink boxes around her. "Girls want superheroes AND the boys want superheroes!" "Would it be fair for all the girls to buy princesses and the boys to buy superheroes?" she says, smacking her right hand to her head in exasperation. ![]()
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